Your product depends on accurate people data. Titles, companies, roles, contact details — when any of it is wrong, your users notice immediately. And they stop trusting your product.
Up2Data is the real-time data layer that keeps your product accurate. One API. Live enrichment. Compliance-ready sourcing. Built for teams that cannot afford stale data or sourcing risk.
Not cached snapshots from last quarter
Responsibility documented, not buried in legal
Not weeks of enterprise onboarding
Why Most AI Products Ship Broken Data
AI products that rely on people data face two failure modes. Both are getting worse.
Datasets decay at 30–40% per year. Job changes, promotions, company moves — by the time your system uses a record, it may already be wrong. Your AI sends the wrong message, surfaces the wrong candidate, or targets the wrong account. Your users see a broken product.
You built it yourself. It worked — until the platforms started enforcing. Major data providers have been shut down. Others have faced lawsuits. Automation tools have been banned. Your engineering team spends 20–40% of their time maintaining infrastructure that could stop working tomorrow.
Every quarter, the risk goes up and the enforcement gets more aggressive. You are building your product on a foundation that is actively being dismantled.
The Solution
Up2Data is the real-time data layer between your product and the people data it depends on. Instead of scraping or buying snapshots, you call one API and get live, accurate, compliance-ready data.
Three products, one infrastructure layer:
Turn any profile URL into a live, complete record
Programmatic sourcing without scraping
Detect changes the moment they happen
What Protects You at Scale
Every enrichment through Up2Data is backed by clear data sourcing documentation and compliance infrastructure. We take responsibility for how data is sourced — so you can focus on building your product.
What this means for your team:
You own the enriched records you retrieve through the API.
GDPR and CCPA data handling practices are built into the platform.
Data sourcing compliance sits with us, not with your engineering or legal team.
In a market where major data providers have been shut down and enforcement is accelerating, compliance-ready sourcing is not a nice-to-have. It is the foundation your product needs to scale without risk.
Who We Serve
Your product sends messages to real people. When a title is wrong or someone changed companies, your AI looks broken. Up2Data keeps every record current so your outreach always lands.
Recruiters need rich, current candidate data. Stale profiles waste their time and erode trust in your platform. Up2Data delivers live profiles so every candidate your system surfaces is real and reachable.
Your margins depend on data quality and predictable costs. Up2Data gives you bulk credits with no contracts, no expiry, and data accurate enough that you never have to re-run a client workflow.
You manage millions of records and your customers expect them to be fresh. Up2Data is the real-time refresh layer that makes continuous database maintenance economically viable.
Why Up2Data
| Feature |  | PDL | Coresignal | Crustdata |
|---|---|---|---|---|
| Compliance-ready sourcing | ✓ All tiers | Enterprise only | ✗ | ✗ |
| True real-time enrichment | ✓ | ✗ Cached | ✗ Cached | ✓ |
| Startup-friendly pricing | ✓ Bulk credits | ✗ Annual contracts | ✗ High minimums | ✗ High credit cost |
| API integration time | Hours | Days–Weeks | Days–Weeks | Days |
| Dedicated onboarding | ✓ Every customer | ✗ Self-serve | ✗ Self-serve | ✗ Self-serve |
| People data | ✓ | ✓ | ✓ | ✓ |
| Company data | ✓ | ✓ | ✓ | ✓ |
| Signals / change detection | ✓ | ✗ | ✓ Partial | ✓ |
See It For Yourself
We do not ask you to trust a pitch deck. We ask you to see our data quality with your own eyes before you spend a dollar.
Make a real API call from our documentation page — no account required. Enter a public profile URL. See the enriched result instantly. Judge the accuracy yourself.
10,000 credits for free when you sign up.
Try the SandboxSend us a list of up to 1,000 records from your own database. We will enrich them for free and send back the results. Compare our data against what you currently have.
See the difference in freshness and accuracy.
Send Us Your RecordsBook a 15-minute call. We will enrich records live while you watch — your accounts, your data, real time. No slides, no sales pitch. Just data.
See our accuracy with your own eyes.
Book a Benchmark CallWhat Customers Say
“We updated a profile right before the call — Up2Data captured it immediately. You're the real deal.”
“Your pricing is cheaper than our own in-house tooling. It made no sense not to use you.”
“Your data enables our entire revenue engine. Please scale this.”
Pricing
Data is the lifeline of AI and GTM systems. It should be affordable, predictable, and accessible.
Developer Experience
curl -X POST https://api.uptodata.co/enrich \
-H "Authorization: Bearer YOUR_KEY" \
-H "Content-Type: application/json" \
-d '{
"profile_url": "<public_profile_url>"
}'{
"name": "Jane Smith",
"title": "VP of Engineering",
"company": "Acme Corp",
"updated_at": "2026-03-25T10:30:00Z"
}Every customer gets dedicated onboarding support — not a knowledge base link and a good luck email.
Try the APIWhether you are building AI outbound, recruiting automation, data workflows, or enrichment platforms — Up2Data is the real-time infrastructure layer your product is missing.
Get in Touch
Have a use case in mind, or want to explore what real-time data can do for your product? Reach out — we'll help you figure out the right setup.
Built for scale
Trusted by AI-native companies building the future of GTM and talent
1M+
Enrichments daily
50M+
Contacts built
Millions
API credits in production